In ________ Tests, the Consumer Is Shown an Ad and Asked

question 80

Multiple Choice

In ________ tests, the consumer is shown an ad and asked whether he or she remembers seeing it and can remember any of its salient points.

• A) brand loyalty
• B) low involvement processing
• C) recall
• D) recognition
• E) discrimination

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Definitions:

Contains

To have or hold something within a particular space or environment, often used in the context of documents or databases holding information.

Politeness

The practice of showing consideration for others in social interactions, often through language and behavior.

Requests

Acts of asking for something formally or politely.

Orders

Commands or authoritative requests for something to be done or for items to be prepared or delivered.