The ________ Effect Refers to How Information That Is Presented

question 24

Multiple Choice

The ________ effect refers to how information that is presented last sometimes has the most influence.

• A)recency
• B)primacy
• C)channel
• D)final

Understand the influence of mere exposure and proximity on individual preferences and group dynamics.

Understand the concept and implications of different power bases in social and consumer behavior.

Recognize the influence of reference and aspirational groups on consumer decisions.

Identify strategies used by brands to shift consumer perception and behavior.

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Definitions:

Property Taxes

Taxes levied by local governments on real estate based on the property's assessed value, used to fund public services.

Indirect Materials

Materials used in the production process that cannot be directly linked to specific product units, such as lubricants and cleaning supplies used in machinery.

Total Fixed Costs

The combined sum of all costs that do not change with the level of production or sales over a short period.

Master Budget

The total of all individual budgets within an organization, projecting all major financial activities over a period.