When Two Messages Are Back to Back,followed by a Time

question 45

Multiple Choice

When two messages are back to back,followed by a time gap,the ________ effect usually occurs.

• A)recency
• B)primacy
• C)channel
• D)sleeper

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Definitions:

Correlation Coefficient

A statistical measure that describes the degree to which two variables move in relation to each other, ranging from -1 to 1.

Perfect Correlation

A statistical relationship indicating a flawless direct or inverse linkage between two variables.

Matched Design

A research design that matches the experimental participants with control participants who are similar on key characteristics.

Epidemiological

Relating to the study of how disease rates vary among different population groups to identify patterns, causes, and control health problems.