In Marketing and Consumer Research, the Conative Component of the Tri-Component

question 105

Multiple Choice

In marketing and consumer research, the conative component of the tri-component attitude model is frequently treated as an expression of the consumer's ________.

• A) attitude
• B) level of familiarity
• C) intention to buy
• D) attitude toward the object
• E) ego-defensive function

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Definitions:

Magnetic Tape

A storage medium for data consisting of a thin strip of plastic coated with a magnetizable material, often used for backup and archival purposes.

Pointing Device

A hardware input device, such as a mouse or trackpad, used to interact with and navigate a computer interface.

Jacquard Loom

An early mechanical loom invented by Joseph Marie Jacquard, which used punched cards to control the weaving of intricate patterns in fabric.

Mechanical Switches

Devices that open or close circuits to control the flow of electricity, often used in keyboards and other mechanical devices.