Chris Notices the Label for a Popular Brand of Yogurt

question 104

Multiple Choice

Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a banana. Chris had not previously associated the yogurt brand, or any other yogurt, with potassium. In this example, the marketer ________.

• A) changed the relative evaluation of an existing attribute
• B) changed the importance of an existing attribute
• C) added a new attribute
• D) developed a favorable attitude toward the ad
• E) used priming

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Definitions:

Union Army

The land force that fought for the Northern states during the American Civil War, primarily against the Confederate Army of the Southern states.

Farm Boys

Typically young males who worked on farms, either as part of their family’s livelihood or as hired hands, especially prevalent in agricultural societies.

Artisans

Skilled craftworkers who make products by hand, often both creating and selling their goods.

Mobilize Resources

The process of gathering and utilizing various resources like finances, human capabilities, and materials to achieve specific objectives.