Chris Notices the Label for a Popular Brand of Yogurt

question 104

Multiple Choice

Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a banana. Chris had not previously associated the yogurt brand, or any other yogurt, with potassium. In this example, the marketer ________.

• A) changed the relative evaluation of an existing attribute
• B) changed the importance of an existing attribute
• C) added a new attribute
• D) developed a favorable attitude toward the ad
• E) used priming

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Definitions:

Maison Carrée

An ancient Roman temple in Nîmes, France, well preserved and notable for its classical architecture and historical significance.

Pantheon

An ancient Roman temple in Rome, Italy, dedicated to all the gods of pagan Rome, now a church, renowned for its massive dome and oculus.

Hadrian

A Roman Emperor known for his substantial building projects throughout the Roman Empire, including Hadrian's Wall in Britain.

Augustus

The first Roman emperor, ruling from 27 B.C. until his death in A.D. 14, and known for initiating the Pax Romana, a period of relative peace in the Roman Empire.