If a Consumer Segment Generally Holds a Positive Attitude Toward

question 99

Multiple Choice

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans and values having the latest and greatest in designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.

• A) ego-defensive function
• B) utilitarian function
• C) value-expressive function
• D) knowledge function
• E) intention function

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Definitions:

Style of Life

A concept in psychology, especially within Adlerian theory, referring to an individual's unique way of achieving personal goals and dealing with life's challenges.

Inferiority Feelings

Emotions of inadequacy or insignificance stemming from a real or imagined comparison to others.

Motivating Force

The innate or developed factors that stimulate and direct behavior towards achieving personal or collective goals.

First-born Children

Individuals born first in their familial hierarchy, often discussed in psychological research for their tendencies and qualities distinct from their siblings.