$\text{BZZAGENT MINI CASE:}$ BzzAgent Is a Word-Of-Mouth Marketing Agency That Runs Brand Advocate

question 67

Multiple Choice

$\text{BZZAGENT MINI CASE:}$ BzzAgent is a word-of-mouth marketing agency that runs brand advocate programs for global brands. It recently partnered with a company to pair its social media and word-of-mouth insights with shopper loyalty data. The results indicated that consumers who were making repeat purchases were also more engaged and created a higher volume of advocacy. The information from this study is important to marketers, who are trying to find ways to engage advocates and influencers, especially via social media. Marketers are trying to figure out the characteristics of individuals who are most likely to influence others.
-In the BZZAGENT MINI CASE, which of the following is a likely motivation for the individuals who influence others?

• A) Reduce post-purchase dissonance
• B) Gain experience converting others
• C) Gain attention from others
• D) Show off expertise
• E) All of the above

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Definitions:

Twentieth Century

The period extending from January 1, 1901, through December 31, 2000, marked by significant global changes in culture, technology, and geopolitics.

Legal

Pertaining to the law, judiciary, or recognized rules that a community enforces.

Occupational Culture

The customs, practices, and social norms shared among members of a particular profession or workplace.

Attitudes

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior or perspective.