Which of the Following Pairs of Characteristics Matter More on the Central

question 23

Multiple Choice

Which of the following pairs of characteristics matter more on the central route to persuasion than on the peripheral route?

• A) whether the message is easily learned and whether it is memorable
• B) whether the message is memorable and whether it is given by a speaker with an honest reputation
• C) whether the message is given by a speaker with an honest reputation and whether the message stimulates favourable elaboration
• D) whether the message stimulates favourable elaboration and whether the message elicits cheers from an audience

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Definitions:

Relevant Elements

Components or aspects that have significant importance or bearing on the matter at hand.

Attitude-Centered

Focusing on the importance of individuals' attitudes in shaping behaviors and outcomes.

Role-Centered

An approach or perspective focusing on the functions and responsibilities assigned to individuals within a structure or system.

Prior Experience

The knowledge or skills a person has gained before the current point or role, often influencing their capacity to learn new tasks or adapt to new situations.