If a Company with a Poor Reputation Wants to Make

question 24

Multiple Choice

If a company with a poor reputation wants to make successful use of the sleeper effect,it should make sure the audience only learns the company's identity at which of the following times?

• A) after a commitment has been made
• B) after inoculation has occurred
• C) after a warning has been given
• D) after the message has been received

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Definitions:

Hominins

Members of the taxonomic grouping (family Hominidae) that includes all species directly related to humans, past and present, including Homo sapiens and our immediate ancestors.

Acheulian Tools

Stone tools associated with early human species, characterized by hand axes and cleavers produced during the Lower Palaeolithic era.

Homo Erectus

An extinct species of hominid that lived throughout most of the Pleistocene, known for standing upright and using tools.

H. Floresiensis

A species of small hominin that lived on the island of Flores, Indonesia, known for its remarkably small stature and brain size.