When an Audience Member Does Not Feel Personally Involved or Invested

question 56

Multiple Choice

When an audience member does not feel personally involved or invested in the topic of a persuasive message,which of the following is he or she most likely to do?

• A) focus primarily on the strength of the message,ignoring the apparent expertise of the message source
• B) be influenced immediately by the sleeper effect
• C) engage in a central,but not peripheral,route to persuasion
• D) focus on the attributes of the message source

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Definitions:

Irving Janis

A psychologist known for his theory of "groupthink," which describes the faulty decision-making process in cohesive groups.

Bay Of Pigs

The Bay of Pigs refers to an unsuccessful invasion of Cuba in 1961, where a CIA-sponsored paramilitary group sought to overthrow Fidel Castro.

Groupthink

A mental event happening among a group, where the need for unity or agreement leads to illogical or counterproductive choices in decision-making.

Self Image

The mental representation an individual has of themselves; includes how one perceives their appearance, abilities, and worth.