In Which of the Following Situations Is the Peripheral Route

question 27

Multiple Choice

In which of the following situations is the peripheral route to persuasion is more likely to be chosen than the central route?

• A) when the argument is a familiar one
• B) when the message is personally significant
• C) when the audience is attentive
• D) when the audience is critical

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Definitions:

Consumer Decision

The process by which a consumer selects a product or service among multiple choices, influenced by factors like personal preferences, price, quality, and marketing.

Purchase Affected

Instances where the decision to buy a product or service is influenced by external or internal factors.

Incumbent Politicians

Refers to officials who currently hold a position or office in a governmental body.

Negative Attitude

A tendency to view situations, objects, or people in an unfavorable or pessimistic light, which can influence decision-making and behavior patterns.