What Is the Sleeper Effect

question 72

Multiple Choice

What is the sleeper effect?

• A) A sleeper effect is persuasion that occurs in response to subliminal stimuli
• B) A sleeper effect is a response to a persuasive message from a noncredible source that becomes stronger over time
• C) A sleeper effect is persuasion that is heightened by a distraction that decreases the ability to pay attention to a persuasive message
• D) A sleeper effect is a persuasive effect that suddenly reverses.

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Definitions:

Maturity Value

The total amount that will be received by an investor at the end of a bond's term or a deposit's duration, including both the principal and interest.

Term Deposit

A banking term for a fixed-term investment held at a financial institution where money is locked in for a certain period of time, earning a specified interest rate.

Simple Interest

Interest calculated only on the principal amount, or original sum borrowed or invested, without compounding.

Maturity Value

The total amount payable to an investor at the end of a fixed-term investment, including both principal and interest.