Jeb Works for a Company That Collects Data from Users

question 88

Multiple Choice

Jeb works for a company that collects data from users' browsers, Google, Yahoo, and Facebook and builds models that marketers use to design the ads consumers see, which are delivered based on demographics and past advertising exposures. His company is a(n) ________.

• A) Broadcast Media Company
• B) Data Aggregator
• C) Interactive Spy
• D) Data Mash-up
• E) Consumer Agent

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Definitions:

Attitudes

A predisposition to respond in a favorable or unfavorable manner to a particular idea, object, person, or situation.

Fundamental Attribution Error

The bias of overattributing behaviors of others to their personal characteristics, while underestimating situational factors.

Perceptual Distraction

A phenomenon where the focus of attention is diverted due to irrelevant stimuli in the environment, affecting cognitive processes.

Self-serving Bias

The common tendency to credit ourselves for our successes (attributing them to internal factors) while attributing our failures to external factors.