Negative Message Framing Is Likely to Appeal to Which Two

question 65

Multiple Choice

Negative message framing is likely to appeal to which two groups?

• A) consumers with high need for cognition and consumers with an independent self-view
• B) consumers with low need for cognition and consumers with an independent self-view
• C) consumers with low need for cognition and consumers with an interdependent self-view
• D) consumers with high need for cognition and consumers with an interdependent self-view
• E) consumers with high need for cognition and consumers who have ample opportunity to process the ad's content

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Definitions:

Sexual Orientation

A person’s sexual attraction to and affection for members of either the opposite or the same sex.

Regulatory Fit

A concept in psychology that suggests people are more motivated and perform better when their approach to a task matches their regulatory orientation or preferred way of pursuing goals.

Maslow's Theory

A psychological theory of human motivation that posits a hierarchy of needs, ranging from basic physiological needs to self-actualization.

Need For Achievement

The motivation to meet a high standard of excellence and accomplish challenging tasks or goals.