A Marketer Is Better Off Using a One-Sided Message Than

question 82

Multiple Choice

A marketer is better off using a one-sided message than a two-sided message when ________.

• A) the audience is well educated
• B) the audience is likely to hear opposing claims
• C) the audience does not initially favor the marketer's message
• D) the audience favors a competitor
• E) the audience is friendly/uses the product

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Definitions:

Pain management

A branch of medicine focused on reducing pain and improving the quality of life for those suffering from acute or chronic pain.

Emotional care

Providing support that addresses the emotional and psychological well-being of an individual.

Selective optimization

A strategy of focusing on and optimizing key areas of functioning while compensating for declines in other areas, often used in the context of aging.

Compensation

The act of making amends for something inadequate or a loss, often referring to payment given for work done or for the settlement of a claim.