A Marketer Uses a ________ When It Claims Product Superiority

question 97

Multiple Choice

A marketer uses a ________ when it claims product superiority for its brand over one or more explicitly named or implicitly identified competitors.

• A) comparative appeal
• B) fear appeal
• C) humor appeal
• D) negative frame
• E) timeliness appeal

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Definitions:

PKU

Phenylketonuria is a genetic disorder characterized by an inability of the body to process the amino acid phenylalanine, leading to harmful levels in the blood if left untreated.

Phenylalanine

An essential amino acid that cannot be made by the body and must be obtained from food, important for the biosynthesis of other proteins and molecules.

Essential Amino Acids

Amino acids that cannot be synthesized by the body and must be obtained from the diet, crucial for various bodily functions.

Eugenics Movement

A historical campaign aimed at improving the genetic quality of the human population through selective breeding and, at times, the sterilization of individuals deemed genetically undesirable.