________ Is a Technique That Allows Advertisers to Reach the Right

question 92

Multiple Choice

________ is a technique that allows advertisers to reach the right user, in the right place, at the right time and assign an individual value to a particular ad impression.

• A) Real-time bidding
• B) Dynamic targeting
• C) Segment-based targeting
• D) Data aggregation
• E) Retargeting

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Definitions:

Personality

A mix of attributes and traits that establish a person's unique personality and ways of acting.

Birth Order

The chronological order of siblings in a family, which is believed to influence their personality and psychological development.

Personality Measures

Tools or assessments designed to evaluate and quantify individual differences in various aspects of personality.

Adler

Alfred Adler, an Austrian psychiatrist who founded individual psychology and emphasized the importance of feelings of inferiority and the striving for superiority in personality development.