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The Two Psychological Constructs That Impact Consumers' Responses to Ads

question 26

Multiple Choice

The two psychological constructs that impact consumers' responses to ads that depict nudity include ________ and sensation seeking.


Definitions:

Cognitive Differences

Variabilities in mental processes, such as perception, memory, and reasoning, among individuals.

Virtual Community

A group of people interacting and forming relationships online, based on common interests or goals, rather than physical proximity.

Socialization

The method through which people acquire and assimilate the standards, values, actions, and social competencies relevant to their community.

Significant Other

A person of great importance in one's life, typically a romantic or life partner.

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