In Which Product Category Would the Role of the Opinion

question 45

Multiple Choice

In which product category would the role of the opinion leader during the decision-making process likely be most important to the marketer?

• A) laundry detergent
• B) television sets
• C) automobiles
• D) doctors
• E) computers

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Definitions:

Management by Objectives

A performance management approach where employees and managers collaboratively set, monitor, and achieve specific objectives within a predefined timeframe.

Desired Outcome

The specific result or achievement that a person or organization aims to reach through their actions or a strategic plan.

Distinguishing Characteristic

A unique or defining trait, quality, or feature that sets an individual, group, or object apart from others.

Personal Contact

involves direct interaction between individuals, usually face-to-face, for communication or relationship building.