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FOOT CREAM MINI CASE: Athlete's Aid is a foot cream designed to prevent athlete's foot with once-daily application after showering. Athlete's Aid advertising features Tom Brown, a well known football player, giving a testimonial on how effectively Athlete's Aid prevents athletes foot and the terrible foot smell associated with it. These television ads are placed at the end of the advertising series immediately before kick-off in a number of important games during the football season, with the ad repeated during the rest of the game.
-In the FOOT CREAM MINI CASE, Athlete's Aid's placement of advertisements at the end of an advertising series is an attempt to take advantage of ________.
Ionic Compounds
Chemical compounds composed of ions held together by electrostatic forces termed ionic bonding.
Solutes Dissolve
The process by which a solute interacts with a solvent, dispersing evenly at the molecular or ionic level to form a solution.
Temperature
A physical quantity representing the degree of hotness or coldness of an object or substance, usually measured in degrees Celsius, Fahrenheit, or Kelvin.
Powdered Sugar
Finely ground sugar, often mixed with a small amount of anti-caking agent to prevent clumping, used in baking and confectionery.
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