HEADACHE MINI CASE: Fast Relief Sells a Pain Killer That

question 52

Multiple Choice

HEADACHE MINI CASE: Fast Relief sells a pain killer that is especially effective on relieving headache pain. Under the slogan "If you really want to fix a problem, you have to use the right tools," Fast Relief advertising points out that while its tablets aren't as effective at relieving muscle pain as Cure-All, its leading competitor, clinical trials have shown that Fast Relief is 10 times more effective than Cure-All at relieving headaches. At the beginning of the advertising spot, a woman is shown with her eyes shut tight and her hand pressed against her forehead. Over the course of the ad, the woman's face gradually relaxes and she begins to look relieved and comfortable. Fast Relief also advertises its products by having its tablets used by actors to relieve their headaches during popular television shows.
-In the HEADACHE MINI CASE, the woman shown in the television ad demonstrates that Fast Relief is helping relieve her headache by using ________.

• A) interpersonal communication
• B) nonverbal cues
• C) celebrity endorsement
• D) corrective communication
• E) verbal cues

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Definitions:

Time-Based Competition

A business strategy that focuses on reducing the time needed to conceive, develop, manufacture, and market products.

Competition

The rivalry among businesses to attract customers and achieve higher sales, profits, and market share.

Product Lifecycle Management

The process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal.

Product Design

is the process of creating a new product to be sold by a business to its customers, focusing on specifications, functionality, appearance, and usability.