________ Consist of Messages Sent Via Channels That Are Not

question 30

Multiple Choice

________ consist of messages sent via channels that are not owned by the marketers, who pay for using the channels.

• A) Paid social media
• B) Owned social media
• C) Earned social media
• D) Covert social media
• E) Exclusive social media

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Definitions:

Intimate Knowledge

Refers to deep, personal understanding and familiarity gained through close relationship or direct experiences.

Shared Interest

A common concern or goal that unites individuals or groups, often serving as a basis for collective action or community formation.

Dialect

A regional or social variation of a language distinguished by pronunciation, grammar, or vocabulary.

Fashion

A style or practice in clothing, accessories, or cosmetics that is widely accepted during a specific time and place.