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Online Marketers Are Less Likely to Use Cookies and Ratings

question 97

True/False

Online marketers are less likely to use cookies and ratings to generate addressable advertising than offline marketers.


Definitions:

Multinational Corporations

Companies that operate in multiple countries, managing production or delivering services in more than one country.

Ethnocentric

a belief in or assumption of the superiority of the cultural or ethnic group one belongs to.

Geocentric Attitudes

A worldview that considers all cultures as potentially valuable and seeks to integrate diverse perspectives in a global context.

Cultural Intelligence

The capability to function effectively in culturally diverse settings, understanding and adapting to cultural differences.

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