Examlex
________ is a technique that allows advertisers to reach the right user, in the right place, at the right time and assign an individual value to a particular ad impression.
Ending Inventory
The cumulative worth of products on offer for sale when an accounting cycle ends.
Gross Margin
The gap between the income from sales and the expense of goods sold, represented as a proportion of sales income.
Net Sales
The revenue from sales of goods or services after deducting returns, allowances, and discounts.
Opportunity Cost
The cost of forgoing the next best alternative when making a decision, representing what is sacrificed as a result of choosing one option over another.
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