HSBC Positions Itself as "The World's Local Bank

question 47

Multiple Choice

HSBC positions itself as "the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place." HSBC use of different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________.

• A) advertising wearout
• B) the three-hit theory
• C) stimulus differentiation
• D) rehearsal
• E) stimulus generalization

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Definitions:

Environmental Change

Alterations in the environment, often caused by human activities and natural ecological processes, affecting ecosystems, weather patterns, and species distributions.

Mass Depletion

Reduction in the abundance of a resource or material over time due to excessive use or exploitation.

Mass Extinctions

Events in Earth’s history when a significant, abrupt reduction in the diversity and abundance of life occurs.

Species Extinct

A status where a particular species no longer exists anywhere on Earth.