In ________, Advertisers Pre-Negotiate Prices for Advertising Space in Media

question 74

Multiple Choice

In ________, advertisers pre-negotiate prices for advertising space in media whose audiences largely match the profiles of the consumers the advertisers target.

• A) segment auctions
• B) impression-based targeting
• C) segment-based targeting
• D) data aggregation
• E) retargeting

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Definitions:

Marginal Revenue

The added financial gain received from selling an additional product or service unit.

Total Revenue

The total amount of money a company receives from its sales of goods or services, calculated as the quantity sold multiplied by the sale price.

Output

The total amount of goods or services produced by a company or country, usually measured over a specific period of time.

Total Revenue

The full amount of financial receipts a corporation garners from transactions or services provided in a specific time frame.