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Data Aggregators Construct Consumer Profiles Based on Cookies Documenting Peoples

question 73

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Data aggregators construct consumer profiles based on cookies documenting peoples' online surfing and identify prospective customers for specific products.


Definitions:

Market Price

The present rate at which a product or service can be purchased or sold in the market.

Fair Value Accounting

A financial accounting approach where assets and liabilities are recorded and reported at their current market value.

Investments Account

An account on the balance sheet that reports the cost of investments held by an entity, such as stocks, bonds, or real estate.

Balance Sheet

A financial statement that shows the assets, liabilities, and shareholders' equity of a company at a specific point in time, providing a snapshot of a company's financial condition.

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