If Walmart Pays Facebook When a Facebook User Clicks on Walmart's

question 51

Multiple Choice

If Walmart pays Facebook when a Facebook user clicks on Walmart's ad, Walmart is utilizing ________.

• A) paid social media
• B) owned social media
• C) earned social media
• D) covert social media
• E) exclusive social media

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Definitions:

Variable Expenses

Costs that vary in direct proportion to changes in the level of activity or production volume.

Fixed Expenses

Costs that do not change in total over a wide range of activity levels or over a short period, such as rent or salaries.

Net Income

The total earnings of a company, subtracting total expenses from total revenue.