Research Indicates That Companies with Low Credibility and Poor Reputations

question 39

Multiple Choice

Research indicates that companies with low credibility and poor reputations should create ________ mobile ads.

• A) humorous
• B) entertaining
• C) novel
• D) serious
• E) complex

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Definitions:

Identity Categories

Classifications of the self based on social groupings, such as gender, race, religion, and sexuality, which inform a person's self-concept and social interactions.

Social Change

The transformation of cultural, social, economic, or political structures over time within a society.

Saul Alinsky

A noted community organizer and writer known for his influential work in developing strategies for social change.

Community Groups

Organizations or gatherings of individuals who come together based on shared interests, goals, or characteristics to support one another and work towards common objectives.