The Key Basis for Message Credibility Is ________

question 39

Multiple Choice

The key basis for message credibility is ________.

• A) the ability of the product, service, or brand, to deliver consistent quality, value, and satisfaction to consumers
• B) the medium in which the message is delivered
• C) the time of day at which the message is delivered
• D) the synergies between the brand spokesperson and the product itself
• E) the rate of repetition of the advertisement

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Definitions:

Human Needs

Fundamental requirements necessary for individuals to function and thrive, including basic physical needs, safety, belonging, esteem, and self-actualization.

Free-Market School

An economic theory advocating minimal governmental involvement in the economy, emphasizing the role of supply and demand in regulating prices and resources.

Government Interference

Refers to the involvement or actions by a government in market operations or the personal affairs of its citizens, often to correct market failures or protect public interests.

Planetary Management

A strategy or system for managing the Earth's resources and environment to ensure sustainability and balance between human needs and environmental protection.