Which of the Following Is True of the Consumer Behavior

question 48

Multiple Choice

Which of the following is true of the consumer behavior of African American consumers?

• A) African American consumers prefer generic products.
• B) African Americans are not brand loyal.
• C) African Americans tend to buy high fashions and name brands as "signals of their success."
• D) African American teens spend less on clothing and fine jewelry than other U.S. teens.
• E) African Americans tend to make fewer trips to the grocery store during the course of the week.

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Definitions:

Global Scale

Operations or activities that are planned and executed on a worldwide level, considering global markets and international competition.

Modes of Conduct

The behavior patterns or ethical standards that guide individuals or organizations in their actions.

States of Existence

Various conditions or modes in which something or someone can exist, often referring to philosophical or existential discussions.

Cultural Symbols

Things that represent ideas and concepts in a specific culture.