The Fact That Skippy Peanut Butter Is Preferred on the Coasts

question 99

Multiple Choice

The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.

• A) demographic
• B) geographic
• C) racial
• D) ethnic
• E) religious

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Definitions:

Gene

A basic unit of heredity made up of DNA that contains the instructions needed to develop and direct the activities of cells in an organism.

Nonshared Environment

pertains to the unique environmental factors that contribute to the differences between individuals, particularly siblings, in the same family.

Social-economic Status

A combined measure of an individual's or family's economic and social position relative to others, based on income, education, and occupation.