When Segmenting Women Who Work Outside the Home, the ________

question 2

Multiple Choice

When segmenting women who work outside the home, the ________ is single, not necessarily looking for a husband, aspires to luxury brands, uses social networks for image management, and sees a wedding as a party (vs. a ritual) .

• A) Plan-to-Work Housewife
• B) Independent Woman
• C) Just-a-Job Working Woman
• D) Mom Achiever
• E) Alpha Goddess

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Definitions:

Corporate Houses

Large companies or business organizations that operate in multiple areas or sectors.

Subsidized Rate

A reduced interest rate on loans provided by the government or other institutions to support specific groups or activities.

Productivity

The measure of how efficiently goods and services are produced, often evaluated as output per unit of input.

Standard Of Living

The level of wealth, comfort, material goods, and necessities available to a person, family, or group in a society.