A(n)_______________ Is Either a Person or Medium Providing Consumption-Related Information

question 63

Multiple Choice

A(n) _______________ is either a person or medium providing consumption-related information and hired and paid by and organization. A(n) __________________ is person whom the message receiver knows personally, such as a parent or friend who gives product information or advice, or an individual met and respected online.

• A) informal source; symbolic source
• B) informal source; formal source
• C) formal source; symbolic source
• D) formal source; informal source
• E) symbolic source; formal source

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Definitions:

Brand Imagery

The visual elements associated with a brand, including logos, colors, and design, that shape perceptions and emotional associations in consumers' minds.

Consumer Judgments

The evaluations and assessments made by consumers about products or services at the point of decision-making.

Consumer Feelings

Emotional responses from consumers towards a product, service, brand, or marketing message, influencing their buying behavior.

Brand Awareness

The level of consumer awareness and understanding concerning the unique features or brand identity of certain goods or services.