Two Nations May Use or Consume the Same Product in Very

question 54

Multiple Choice

Two nations may use or consume the same product in very different ways or for different purposes. This is an example of which of the following basic research issues in cross-cultural analysis?

• A) differences in language and meaning
• B) differences in marketing research possibilities
• C) differences in consumption patterns
• D) differences in perceived benefits of products and services
• E) differences in economic and social conditions and family structure

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Definitions:

Ingratiation

A social influence strategy used by an individual to gain favor or acceptance by others through flattery or a display of agreeableness.

Inspirational Appeals

Inspirational appeals involve influencing others by arousing enthusiasm or emotions, typically by appealing to their values, ideals, or aspirations, as part of a persuasive communication strategy.

Consultation

The offer of participation or consultation in the decision-making process.

Personal Appeals

Requests or arguments made on a personal level, often involving emotional or relational elements to influence decision-making.