CLOTHING MINI CASE Outer Limits Outfitters Is a Swiss Company

question 38

Multiple Choice

CLOTHING MINI CASE Outer Limits Outfitters is a Swiss company that makes clothes for skiing and snowboarding. The company produces standardized lines of clothing for sale at its retail outlets worldwide. In Switzerland, Outer Limits' advertising portrays the company as a distinctly Swiss brand. In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE, the majority of Outer Limits' consumers fall into the ________ consumer segment.

• A) Global Citizens
• B) Global Dreamers
• C) Global Indifferents
• D) Antiglobals
• E) Global Agnostics

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Definitions:

Cybersquatting

The practice of registering, selling, or using a domain name with the intent of profiting from the goodwill of someone else's trademark.

Trademark

A recognizable sign, design, or expression which identifies products or services of a particular source from those of others.

Social Media Post

Content created and shared by users on digital platforms designed for social interaction, such as Facebook, Twitter, or Instagram, which can range from text and images to videos.

Discovery

The legal process by which parties gather information and evidence from each other in preparation for trial.