CRAFT MINI CASE: Global Craft Is an Importer of Crafts

question 99

Multiple Choice

CRAFT MINI CASE: Global Craft is an importer of crafts from Indian and African artisans to the United States. The company broadcasts a standardized advertising campaign nationwide emphasizing the fair price that it pays for the crafts that it imports, supporting rather than exploiting these craftsmen. Its advertising also serves to introduce American consumers to international craft products to which they may not have been already introduced.
-In the CRAFT MINI CASE, Global Craft's advertising strategy would be best described as ________.

• A) heterogeneous
• B) localized
• C) individualized
• D) value-driven
• E) standardized

Define intellectual capital and its importance to organizational knowledge and success.

Identify stakeholders in an organization and understand their roles and impacts.

Understand the concept of globalization and its effects on organizational behavior and practices.

Recognize the importance of systematic research in organizational behavior and the role of multidisciplinary theories.

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Definitions:

French and Indian War

A conflict between Britain and France from 1754 to 1763 in North America, part of the larger Seven Years' War, involving various Native American tribes aligning with either side.

William Penn

An English Quaker leader and founder of the Province of Pennsylvania, the English North American colony and the future Commonwealth of Pennsylvania, known for implementing democratic principles and religious freedom.

Proclamation of 1763

A decree issued by King George III, restricting colonial expansion beyond the Appalachian Mountains to appease Native American tribes through the establishment of a Western boundary.

Geographical Area

A specific part of the Earth's surface identified by its physical location, boundaries, and characteristics.