Examlex
Match the term with its definition.Some terms may not be used.
a.Advertising
b.Blog
c.Institutional advertising
d.Social media
e.Personal selling
f.Product advertising
g.Promotion
h.Prospecting
i.Publicity
j.Sales promotion
-Social networking and microblogging websites
Subjective Risk
The perceived level of risk based on an individual's personal judgment, as opposed to objectively measured risk.
Preferred Stock
A class of ownership in a corporation with a fixed dividend that has priority over common stock dividends.
Market Risk Premium
The additional return an investor expects for holding a risky market portfolio instead of risk-free assets.
Dividend Amount
The cash value paid out to shareholders from a company's earnings.
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