The ________ Component of the Consumer Decision-Making Model Draws on External

question 98

Multiple Choice

The ________ component of the consumer decision-making model draws on external influences as sources of information about a particular product that influence a consumer's product-related values, attitudes, and behavior.

• A) marketing mix
• B) output
• C) decision
• D) input
• E) emotional

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Definitions:

Periodic Inventory System

An inventory accounting system where updates to the inventory accounts are made on a periodic basis, rather than continuously.

Merchandise Inventory

Items that a company holds for the purpose of resale to customers in the ordinary course of business.

Gross Method

An accounting approach for recording purchases at the invoice price without deduction of any cash discounts offered.

Perpetual Inventory System

A strategy for managing inventory accounting that utilizes computerized point-of-sale systems and enterprise asset management software to immediately document sales or purchases.