The Degree to Which Potential Customers Perceive New Products as Superior

question 79

Multiple Choice

The degree to which potential customers perceive new products as superior to existing substitutes is its ________.

• A) relative advantage
• B) compatibility
• C) complexity
• D) trialability
• E) observability

---

Definitions:

Accounts Receivable

Money owed to a business by its clients for goods or services that have been delivered or used but not yet paid for.

Current Assets

Current assets include all assets that a company expects to convert into cash or use up within one business cycle, such as cash, inventory, and accounts receivable.

Statement of Financial Position

A financial statement that displays an entity's assets, liabilities, and equity as of a specific date, commonly known as a balance sheet.

Statement of Comprehensive Income

The statement of comprehensive income is a financial statement that presents a company's total income, including both net income and other comprehensive income items not recognized in profit and loss statements.