Match the Term with Its Definition

question 58

Essay

Match the term with its definition.
a.Channel of distribution
b.Copyright
c.Patent
d.Product
e.Product item
f.Product life cycle
g.Product line
h.Product mix
i.Product mix consistency
j.Product strategy
k.Sustainable competitive advantage
l.Warranty
-The way the product component of the marketing mix is used to achieve a firm's objectives

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.