A Product Strategy That Includes a New Product That Is

question 100

Multiple Choice

A product strategy that includes a new product that is quite different from existing products

• A)can be more challenging to manage.
• B)is often used by small businesses.
• C)will likely determine the future direction of the firm.
• D)is encouraged,as long as it represents no more than half of the firm's product offerings.

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Definitions:

Expected Gain

A calculation or forecast regarding the potential benefits or profits that could be achieved in a specific situation or from a particular action.

Adverse Selection

A situation in insurance and finance where those most likely to produce negative outcomes are more inclined to select into or engage with a service, typically leading to higher costs for insurers or lenders.

Moral Hazard

The situation in which one party takes additional risks because they know they will not bear the full consequences of their actions.

Adverse Selection

A situation where sellers have more information than buyers, leading to high-quality goods and services being squeezed out of the market because they cannot be adequately priced.