Match the Term with Its Definition

question 114

Essay

Match the term with its definition.
a.Channel of distribution
b.Copyright
c.Patent
d.Product
e.Product item
f.Product life cycle
g.Product line
h.Product mix
i.Product mix consistency
j.Product strategy
k.Sustainable competitive advantage
l.Warranty
-A promise that a product will perform at a certain level or meet certain standards

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Definitions:

Homogenization

The process whereby cultural distinctions among people are diminished over time due to globalization, media influence, or other factors, leading to a uniformity in practices and values.

Emotional Contagion

The phenomenon of experiencing emotions similar to and influenced by those of others around you.

Gustave Le Bon

A French social psychologist best known for his work on crowd psychology and his influential book "The Crowd: A Study of the Popular Mind."

Spiral of Silence

A theory that suggests individuals may refrain from expressing their opinions if they perceive they are in the minority, to avoid social isolation.