Examlex
Match the term with its definition
a.80/20 Principle
b.Customer database
c.Customer segmentation strategy
d.Evaluative criteria
e.Evoked set
f.Perception
g.Perceptual categorization
h.Post-purchase dissonance
i.Recency-frequency-monetary analysis
j.Touch point
k.Transactional relationship
-The features or charactistics of a product or service that customers use afor comparison
Product Variant
Different versions of a product that a company offers to meet diverse customer needs or preferences, such as size, color, or features.
Generic Competition
Competition between brands or products that are not differentiated by a patent or specific features, often based solely on price.
Product Variants
Different versions of a product that a company offers, differing in features, sizes, or other characteristics to satisfy various customer needs.
Product Attributes
The characteristics or features of a product, including quality, price, design, and brand name, which can influence consumers' buying decisions.
Q14: Sometimes an attorney can insert special clauses
Q20: How can a successfully growing firm fall
Q27: Divisions within a society having different levels
Q29: An approach that recognizes that,with every interaction,customers
Q42: If Joan is applying for a loan
Q71: A promotional strategy that provides visibility for
Q81: The private sale of a firm's common
Q91: Telephone calls and mail surveys are examples
Q124: The terms earnings,profits and income refer to
Q128: The income statement shows a firm's financial