Match the Term with Its Definition

question 14

Multiple Choice

Match the term with its definition
-A process of identifying customers that fit into smaller, more homogeneous groups

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Reward

An event that increases the occurrence of the instrumental behavior that precedes the event.

Alternate Route

An alternative path or method to achieve an objective, often considered when the primary route is obstructed or less desirable.

Traffic Jam

A condition on roadways where vehicles are stopped or moving very slowly due to vehicle overflow or other factors like construction or accidents.

Well-Learned Behavior

is an action or response that has been practiced so much that it becomes automatic or performed without conscious thought.