Examlex
Match the term with its definition
a.80/20 Principle
b.Customer database
c.Customer segmentation strategy
d.Evaluative criteria
e.Evoked set
f.Perception
g.Perceptual categorization
h.Post-purchase dissonance
i.Recency-frequency-monetary analysis
j.Touch point
k.Transactional relationship
-A group of brands that a consumer is both aware of and willing to conisder as a solution to a purchase need
Fixation
An aggressive mechanism in which an individual keeps up a dysfunctional behavior that obviously will not solve the conflict.
Aggressive Mechanism
Psychological strategies or behaviors used to express hostility or to assert dominance over others.
Defining Moments
Critical points or events that have a significant impact and influence the direction of an individual's life or an organization's path.
Personal Growth
The process of improving self-awareness, developing talents, and potential, and enhancing the quality of life.
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