Match the Term with Its Definition

question 14

Essay

Match the term with its definition.Not all terms will be used.
a.marketing research
b.market segmentation
c.multi-segment strategy
d.primary data
e.production-oriented philosophy
f.sales forecast
g.sales-oriented philosophy
h.secondary data
-Market information that has been previously compiled

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Definitions:

Personal Opinions

Individual beliefs or judgments that are not based on certainty or proof.

Positive Group Member Roles

Group member roles that enhance effectiveness, including encourager, clarifier, harmonizer, idea generator, ignition key, standard setter, and detail specialist. See effective group.

Warren Bennis

An American scholar, organizational consultant, and author, widely regarded as a pioneer in the field of leadership studies.

Idea Generator

A person or tool that produces new, creative, or innovative concepts or solutions.