Direct-To-Consumer Pharmaceutical Advertising Has Increased the Consumption of Numerous Categories

question 47

Multiple Choice

Direct-to-consumer pharmaceutical advertising has increased the consumption of numerous categories of medications. Consumers confirm that they receive most of the information about these medications from TV commercials rather than from their physicians. In response, the pharmaceutical industry has developed voluntary restrictions regarding this marketing method. Why have they done this?

• A) to slow sales and reduce the incidence of out-of-stock situations
• B) to avoid government regulation of their marketing practices
• C) to improve consumers' perceptions of their companies
• D) to save money
• E) to increase sales

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Definitions:

Power Bases

The sources of influence and authority an individual or organization possesses.

Self-interested Politics

Actions within an organization where individuals or groups prioritize their own interests over the collective good.

Ambiguous Outcomes

Results or effects of actions that are not clearly defined or can be interpreted in multiple ways.

Power Networks

Structures within an organization or society where power is distributed and exchanged among individuals or groups.