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Marketers Are Beginning to Blend Promotion and Program Content by Positioning

question 51

Multiple Choice

Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique.


Definitions:

Iron-Fortified Formula

Infant formula enriched with iron to ensure adequate iron status and prevent anemia.

Tasting

The sensory experience of determining flavors through organs in the mouth, especially the tongue.

Teething

The period during which an infant's teeth begin to emerge through the gums.

Ingesting

The process of taking food, drink, or another substance into the body by swallowing or absorbing it.

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